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HATC SAMPLE EDITION:
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6th November, 2026
Auchan fined over misleading coupon promotions
The Competition Authority (GVH) has fined Auchan Ft 68.9 million for misleading customers in several coupon-based promotional campaigns.
The retailer, which operates as MH Magyarország Kereskedelmi, admitted the infringement and waived its right to appeal, the authority said.
The investigation found that television advertisements failed to clearly disclose important conditions for obtaining and using the coupons.
Customers were not adequately informed that discounts required a minimum purchase and an active loyalty card.
The advertisements also omitted differences in the rules applying to hypermarkets and supermarkets, as well as varying redemption periods for coupons.
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Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).
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