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HATC SAMPLE EDITION:
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3rd March, 2026
Lululemon to enter Hungary
Lululemon will open its first Hungarian store on March 31 on Budapest’s Fashion Street, in partnership with franchise operator the Arion Retail Group.
The brand is known for sportswear made from proprietary technical fabrics and performance-focused tailoring, spanning yoga, running, training, tennis, golf and everyday activewear.
Hungary is part of a broader regional expansion, with new stores also planned in Greece, Austria, Poland and Romania, likewise in co-operation with Arion.
To mark the Budapest launch, the company is organising community-focused initiatives, including partnerships with local fitness and yoga studios, a brand ambassador programme featuring Hungarian athletes and instructors, as well as running clubs and other movement-based events.
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Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).
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