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HATC SAMPLE EDITION:
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29th January, 2026
Russia’s Dodo Pizza sets its sights on Hungary
Russia’s Dodo Pizza, one of the world’s ten largest pizzeria chains, is preparing to enter the Hungarian market as part of its European expansion.
Founded in Moscow 15 years ago, the company has grown rapidly and now operates more than 1,300 outlets across 26 countries in Europe, Asia, Africa and the Middle East.
Following its rollout in neighbouring markets such as Romania, Serbia, Croatia and Slovenia, Hungary is set to become Dodo’s next destination.
The group will enter via a master franchise agreement with the Pizza Me chain.
Under the terms of the deal, ten outlets are expected to open within the first three years, with the network potentially expanding to as many as 30 units over the longer term.
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Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).
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