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17th October, 2025
Lidl launches mobile grocery store
Discount chain Lidl has launched a mobile grocery store designed to bring basic food products directly to small rural communities, chairwoman Zita Szlavikovics announced at a press conference held at the company’s Ecser logistics centre.
Starting today, a specially converted minibus will tour 48 villages across Hungary until mid-November, reaching 28,000 people.
Lidl will offer a selection of over 80 products, including fresh fruit and vegetables, dairy items, dry goods, canned and frozen foods, at the same prices as brick-and-mortar stores.
The mobile unit will make a stop at several locations each day and serve customers for a few hours before moving on to the next village, Szlavikovics said, adding that the project is a unique Hungarian innovation. If successful, the company plans to continue and expand the programme in the spring.
Lidl currently operates 216 stores nationwide, serving approximately 3.5 million customers daily.
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Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).
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