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HATC SAMPLE EDITION:
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15th May, 2025
MOL finds success with a different kind of fuel
Fresh Corner, MOL’s flagship food and coffee retail brand, has grown into one of Central Europe’s largest forecourt hospitality networks, officials told a press conference marking the chain’s tenth anniversary on Wednesday.
Last year, 65 million cups of coffee and 43 million hot dogs were sold at 1,300 Fresh Corner units across 2,400 filling stations in the region, or 54% of the total.
Executive vice-president of consumer services, Péter Ratatics, said the desired coverage rate would be 80% of MOL stations.
The company has reached that level in Hungary, as eight out of ten fuel stations already operate a Fresh Corner store.
A change in perspective is transforming MOL from a fuel retailer into a service provider serving the mobility and consumer needs of the future, Ratatics said.
MOL’s non-fuel margins have exceeded 30% since early 2022, significantly more than margins from fuel sales.
MOL aims to extend the network beyond fuel stations, targeting university canteens, airports, transport hubs and office cafés.
"The aim is for Fresh Corner to become an independent gastro brand in the future," stressed MOL’s head of retail in Hungary, Endre Styaszny.
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Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).
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