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20th March, 2025

Traubisoda returning to shelves



Traubisoda, the iconic Hungarian soft drink of the 1970s and 1980s, is making a comeback, Agriculture Ministry state secretary András Tállai announced on Wednesday at the ceremonial restart of production in Felsőlajos, a village in Bács-Kiskun county.

Traubisoda largely disappeared from shop shelves in the mid-1990s, as it fell victim to a trademark, resulting in low production if any.

Márka Üdítőgyártó, a Hungarian-owned beverage company, acquired the rights to produce and distribute the grape-flavoured beverage in early 2025.

Márka received more than Ft 3 billion in state subsidies to build a 14,000m2 production and storage facility on six hectares.

The relaunch features three flavours: the classic grape, sugar-free Zero, and a new blue grape variant.

Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).

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