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HATC SAMPLE EDITION:
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11th December, 2024
GVH fines taxi firm for misleading ads
The competition watchdog GVH has fined taxi company City Taxi Ft 2 million for misleading advertising.
The company misled consumers by claim-ing it was the only Hungarian taxi operator in Budapest and that its "price guarantee" was a voluntary, unique offering.
Both claims were misleading, as taxi ser-vices are subject to statutory pricing rules.
City Taxi stopped the unlawful practice and co-operated with the GVH after the launch of the inquiry, leading to a reduction of the fine.
The GVH reiterated its guidance for busi-nesses to exercise caution in advertising claims. The Competition Office had identified a similar violation in the Budapest taxi market ten years ago.
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Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).
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