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31st October, 2024
Tchibo coffee rebrands as Eduscho
The Tchibo Family coffee brand will be replaced by Eduscho Family, a brand which is 100 years old this year, the coffee producer has decided.
Only the name and packaging will be changed, the coffee remains the same.
Tchibo Family has been one of the most popular coffee brands in Hungary for years.
The EduScho brand name was created from the first three letters of founder Eduard Schopf’s first and last names.
Tchibo bought EduScho at the end of the 1990s.
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Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).
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