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18th April, 2019

Mahir refuses to display HVG ads



Outdoor advertising company Mahir is refusing to display posters of HVG’s front pages, with immediate effect, the weekly reports.

HVG stresses that posters of its cover pages have been appearing on advertising pillars every week for 40 years, going back to 1979.

The weekly’s iconic, witty covers have often been critical of the government, under both Socialist and Fidesz administrations.

Mahir, which has recently become part of the Mészáros empire, terminated the contract, which HVG says was non-terminable.

Asked for an explanation, Mahir said it cannot fulfil its commitments outlined in the contract, as the company cannot ensure that the agreed number of posters can be displayed, therefore it will not be entitled to the contracted payment, and this does not serve the company’s interests.

Mahir does not wish to reconsider the terms or conditions, as its decision is meant to be final: HVG posters can no longer appear on Mahir’s advertising pillars anywhere in the country, the weekly writes.

HVG will try to legally remedy the situation and to keep disseminating its front covers on other media.

This week’s cover features Cecília Rogán, the celebrity wife of Cabinet Office Minister Antal Rogán, drawing attention to a report on wives of government figures who have benefitted from public funds.

Billboards showing Cecília Rogán advertising sportswear continue to remain in place.

Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).

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