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4th April, 2018

Bruce Willis promotes Hell

Hollywood movie star Bruce Willis will promote Hell, produced by the eponymous Hungarian energy drink maker, the company’s marketing director Péter Pantl told tabloid Blikk.

It is unprecedented for an A-list US movie star to promote a Hungarian company’s product, Portfolio said.

The advertising campaign, which was launched on Monday with a 30-second ad spot, will reach the about 50 countries to which Hell is exported.

Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).

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