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17th November, 2017

GVH fines Extreme Digital

The competition authority GVH has fined Extreme Digital Ft 20 million because the electronic home-appliance distributor violated fair competition regulations in its 2015 Black Friday campaign.

The deep discount of 70% advertised by Extreme Digital was only available on particular products and represented only 1% of all goods sold by the company. The 50% discount affected less than 10% of all products.

This year Extreme Digital announced both average and maximum price discounts by product category for Black Friday 2017, coming up on November 17 and 24.

Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).

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