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19th October, 2017

Generation Z prefers social media



Generation Z, persons who fall between the ages of 14-25, use social media one to two hours a day in Hungary, according to a survey conducted by opinion pollster Medián.

Among them 99% are present on Facebook. Concerning online news sources, Index is in the lead in this generation, followed by HVG, 444 and 24.hu. Some 40% do not visit the news websites directly but via posts on Facebook.

Personal networks play also a larger role for them in opinion forming than traditional media.

Generation Z considers a gross monthly wage of Ft 269,000 acceptable for a position, and believe that Ft 420,000 is a good wage.

Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).

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