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24th October, 2019

Google is Hungary’s favourite brand

Google tops the list of brands most favoured by Hungarian consumers, according to a representative survey by advertising agency VMLY&R.

The list is dominated by the technology sector, as Google is followed by Samsung, Hungarian meat processor Pick, YouTube, Microsoft and Facebook.

The only other Hungarian brands in the top 50 are meat processor Gyulai, in 38th, and local sweet Pöttyös, in 42nd.

In the lase survey two years ago, Béres was in the top 10 and Boci, Herz, Gyulai, Gyermelyi, Pöttyös, Sió, Piros Mogyorós, Magyar Posta and MOL were among the top 50.

VMLY&R has conducted its brand asset valuator survey in 50 countries biannually since 1993.

Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).

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