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13th July, 2010
World Cup a big boost for MTV
One in four Hungarians watched some or all of the football World Cup final on Sunday night, state broadcaster MTV announced.
The match between Spain and the Netherlands attracted 51.3% of the total television audience at the time, including 59.4% of all men watching TV and 44% of women.
The tournament increased the internet audience, as over 100,000 watched MTV’s live online broadcast on some days.
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Sources regularly consulted, with abbreviations used in text: Népszabadság (N); Magyar Hírlap (MH); Világgazdaság (VG); Napi Gazdaság (NG); Magyar Nemzet (MN); Népszava (Nsz); Kossuth Rádió news (KR); nightly TV news (TV).
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